We empower independent music artists and content creators to earn a living from every single video stream.
Building a healthier, more sustainable creative industry and improving the quality of life for artists and their communities.
Viktrs is revolutionizing the video streaming landscape with an innovative, engagement-driven, and highly lucrative alternative to legacy advertising and subscription models.
We unlock the dormant value that exists in every single video view to create new audience experiences, engagements, data, revenues and opportunities for content owners.
Transforming video from being a marketing cost into a rich source of revenue and ethical data insights.
Participate with video
Viktrs has transformed video from a passive watching experience into a new participatory one.
Turn curiosity into value
Audiences can now engage and discover the things that they love and are curious about within videos, from products, brands, places, people, events and even inspirations and charities.
Ethical data & transparency
We measure audience engagement with products and brands in every video stream.
We then transparently share these insights with artists and content owners so that they have the power of data to strike lucrative brand deals
How we create value & share it!
We monetise our unique data through a subscription model and generate revenue from Clicks, eCommerce and SaaS license fees.
We split our revenues 50/50 with the content owner.
Our unique approach
We are artist first.
We see a world where artists receive a true reflection of the cultural and commercial impact they create, and where fans can feel more connected to their favourite artists.
Turn VALUE Up
By allowing audiences to discover, shop and share their favourite videos, we are generating new revenue streams and opportunities to connect for artists.
Turn TRANSPARENCY Up
We’re bringing a new gold standard of ethical data and insight to the music industry and providing artists with their fair share.
Turn CONNECTION Up
With Viktrs, you can go behind the scenes of your favourite videos and get closer to your favourite artists, creators and brands.
Meet the team.
We are a diverse, international team united by our love of music and a common ambition to return value to the creator community.
Identified as 'One to Watch as part of CreaTech by the Creative Industries Council.
Winner of the Digital TV Group's TV Transformers Award 2021, described as "the future of digital TV."
Included in Music Ally's list of '60 Start-ups to Watch' as part of their report focusing on music and technology.