top of page

We empower independent music artists and content creators to earn a living from every single video stream. 

Building a healthier, more sustainable creative industry and improving the quality of life for artists and their communities.

Our 
Proposition

Viktrs is revolutionizing the video streaming landscape with an innovative, engagement-driven, and highly lucrative alternative to legacy advertising and subscription models.

We unlock the dormant value that exists in every single video view to create new audience experiences, engagements, data, revenues and opportunities for content owners. 

Transforming video from being a marketing cost into a rich source of revenue and ethical data insights.

Screenshot 2023-09-15 at 13.37.25.png

Participate with video

 

Viktrs has transformed video from a passive watching experience into a new participatory one.

Screenshot 2023-09-15 at 13.37.38.png

Turn curiosity into value

Audiences can now engage and discover the things that they love and are curious about within videos, from products, brands, places, people, events and even inspirations and charities. 

Ethical data & transparency

We measure audience engagement with products and brands in every video stream. 

We then transparently share these insights with artists and content owners so that they have the power of data to strike lucrative brand deals

How we create value & share it!

 
We monetise our unique data through a subscription model and generate revenue from Clicks, eCommerce and SaaS license fees.

 

We split our revenues 50/50 with the content owner.  

Our unique approach

Gradient Purple Blue_edited.jpg

We are artist first. 

We see a world where artists receive a true reflection of the cultural and commercial impact they create, and where fans can feel more connected to their favourite artists.

IMG_7551.png
54b972c504b660f6e7905ff1242245c9.png
Screenshot 2021-12-13 at 09.30.12.png
Screenshot 2021-12-13 at 09.30.12.png
54b972c504b660f6e7905ff1242245c9.png

Turn VALUE Up

By allowing audiences to discover, shop and share their favourite videos, we are generating new revenue streams and opportunities to connect for artists.

Turn TRANSPARENCY Up

We’re bringing a new gold standard of ethical data and insight to the music industry and providing artists with their fair share. 

Turn CONNECTION Up 

With Viktrs, you can go behind the scenes of your favourite videos and get closer to your favourite artists, creators and brands. 

Meet the team. 

We are a diverse, international team united by our love of music and a common ambition to return value to the creator community. 

Consultants

Core team

Screenshot 2022-08-08 at 19.50.33.png

Awards & 
Recognition

0_edited.png

Identified as 'One to Watch as part of CreaTech by the Creative Industries Council. 

0-1_edited.png

Winner of the Digital TV Group's TV Transformers Award 2021, described as "the future of digital TV."

Music Ally White_edited.png

Included in Music Ally's list of '60 Start-ups to Watch' as part of their report focusing on music and technology. 

bottom of page