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“ To unlock the dormant value that exists in every single video view to create new audience experiences, engagements, data, revenues and opportunities for content owners. 

Transforming video from being a marketing cost into a rich source of revenue and ethical data insights”

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Mission, vision & purpose

Viktrs takes video content to the next level by capturing audience engagement within video. By reimagining the video view experience, we make videos shoppable, discoverable, and more engaging to unlock the huge commercial value of video, driving revenue through eCommerce and data insights. 


With a creator first approach that transforms videos from a marketing cost into a new, sizeable revenue stream, our business model has already demonstrated that we can create over 120 times more revenue per view than other video streaming services. 


We are committed to taking a more ethical approach that does not serve advertisements, use algorithms or sell individual's personal data to any third parties. 

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