The Viktrs Foundation
The Great Music Video Project
The Viktrs Foundation is a not-for-profit entity that will deliver The Great Music Video Project (GMV) in 2023 . The project funds the creation, release and promotion of new music videos, for emerging independent artists.
The objective of the program is to enable artists to create ongoing, sustainable revenue from their music videos.
This not-for-profit program is central to Viktrs delivering on its promise and mission to be an "artist first" platform supporting creative and artistic communities.
The GMV program
Launching in 2023, The Great Video Program is a competition run by Viktrs, and selected large industry partners, which will award 3 or 4 artists a $15,000 prize each quarter. This prize must be used to record and release a music video, which will of course be enabled by Viktrs, building a core fanbase and revenue for each artist
The competition is intended as a base from which artists can create success, whilst maintaining full control of their rights and creative assets, also generating a significant new source of revenue.